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Information for Parents

Welcome to Sqord!

Sqord is intended to be a fun experience for kids that encourages them to spend more time in active, physical play. Our hope is that by making active play fun, kids will do more of it, and as a result they'll also increase their fitness, improve their overall health, and begin to build life-long habits.

We're dedicated to a positive experience for our players and their parents. We reward physical activity and engagement with our site with virtual rewards such as medals, points, levels, etc. Our players also reward, motivate, and encourage each other with High Fives and Squawk messages (which they select through a fixed menu).

Winning and Losing

Winning and losing are part of any competitive environment, and Sqord, like life itself, is no exception.

Sqord tries to celebrate winning with a huge does of sportsmanship, and minimize losses with some measure of recognition for a job well done. Every player, regardless of wins and losses, will accumulate medals, points, and accolades by engaging in physical activity while wearing the Sqord PowerPod.

However, winners receive more points and rewards than other competitors. And everyone is encouraged to push a little harder for those accolades. We don't seek to sugar-coat losses, but to motivate with positive reinforcement, to promote having fun (rather than discouragement), and to see kids experience the satisfaction of overcoming true challenges.

In many of our challenges, Sqord balances games so that anyone can win based on what we know about their relative levels of activity and performance. Our game single-player game goals are based on past performance, so a win is always within reach. Even though the next win might be a little bit harder.

Player to Player Communication

Player are encouraged to communicate with each other often. We offer three mechanisms for such communication: High Fives, Squawks, and Thought Bubbles.

High Fives simply give one Player the opportunity to congratulate another Player for a posted achievement. So, if one Player meets a goal, another Player can give them a High Five for that achievement. This is similar to a "Like" on Facebook.

Squawks are pre-written messages selected by a Player from a menu, to be sent to another Player. So, if one player wants to send a Squawk to another Player, they simply select one from the Squawks menu and send it. The receiving player sees that message in their Social Messages, and can respond with a Squawk of their own. Our Squawks are never written to communicate negative messages.

Thought Bubbles are pre-written messages selected by a Player from a menu, to be shown to everyone who sees that Player.

In sending any Sqord message, a Player does not have the opportunity to include any free-form written text, so there is never an opportunity for harsh communication or inappropriate language.

Hardware

Players of Sqord will wear the Sqord Booster. It is held in a wrist band (though some players prefer to carry it in their pocket, or laced onto a shoe). It contains a 3-axis accelerometer to measure the intensity and duration of physical activity. It does not track location, GPS, heart rate, temperature, or any other metric.

The Booster has a battery which lasts 12 months under normal usage. The battery can be recharged with a CR2330 coin cell battery. Lost or damaged Boosters can be replaced at reduced cost on our Order Page.

The Booster itself is highly kid-resistant. It can take a beating, get wet, (yes, kids can swim with it), and generally put up with whatever a kid does on a regular basis.

Privacy

Sqord takes player privacy very seriously. We have been certified for Privacy Protection and specifically fro Children's Privacy Protection by TRUSTe, the authority in Internet privacy protection.

We have a comprehensive Privacy Policy reviewed by TRUSTe and available for your review at all times, which details how Sqord shares anonymous data with its partners. No individually identifiable data is ever shared with any third party.

Sqord even offers parents the choice to exclude their child's anonymous data from all external reporting, and we will also quickly comply with any request to close your child's account and fully delete any personally identifiable information.

Parental Partnership

Sqord is better for our players when their parents participate. When parents buy a Sqord Booster directly, Sqord requires that they review our policies and create a Parent account at that time.

In the cases where Sqord is provided to a child by their school or youth organization, parental involvement may not be required. However, Sqord asks every player to invite their parent to create a Parent account on every login, if a parent account does not yet exist.

Questions And Suggestions

If you have questions or suggestions, please email us at hello@sqord.com.

You may also contact us by mail at our physical address:

Sqord, Inc.
201 West Main Street
Suite B009
Durham, NC 27701

919 960 1191